Experienced, Evidenced Based, & Expert-Trained

Izzy Sapien has been consulting and leading teams in the beauty, wellness, supplement, and food & beverage space for 11 years. Currently pursuing a Masters in Nutrition Business Leadership, she also trained under the most experienced names in supplement & food compliance, regulatory, marketing/sales, and product development. She has also performed research in vitamins, botanicals, phytonutrients, and nutrition interventions throughout her education career.

Links to Recent Work

Capabilities

11 years in digital strategy including conversion optimization, paid media strategy, content marketing and SEO, and lifecycle marketing management.
Science isn’t always easy for the everyday consumer to understand. I utilize my experience writing and researching nutrition, supplements, and botanicals to break down complex jargon into high converting and action-driven, branded marketing & materials.
Do you know who your customer is and where to meet them? Brands are often surprised what a deep dive can find. The future of omnichannel marketing means an intentional strategy with clear touch points across digital and IRL experiences.
Expertise and training in the legal framework for governing bodies in the supplement, food, and cosmetic space around the world- not just the FDA- so you can trust your marketing is compliant across the globe to prepare new branding and advertising ideas with peace of mind.
Do you know what it takes to build a global brand? Packaging changes, nutrient/product claims, NDI’s , and advertising laws are different for each market. Build products and branding with your long-term goals in mind.

Platform Expertise