Increasing A Clean Beauty Retailer’s Online Sales by +35% in 4 months.

Project Goals

This retailer has been around for 10 years, one of the original e-commerce sites in the clean beauty space. Beauty and wellness brands often rely on a few key customer groups with high reorder rates to keep baselines revenue at an acceptable level. 

Despite growth in reorder rates and increases in AOV, the retailer had experienced new challenges in 2024 and overall in-store and e-commerce were in decline. The retailer also had a desire to increase the level of quality content creation, restart paid marketing, and improve conversion rates on various key landing pages. 

Despite it being a tough year for the beauty industry with most retailers averaging 10% decrease in yOy sales, X had bigger goals for themselves. Based on key data from the initial analysis session we aimed for a goal of 10% growth.


The Challenge

In a project like this it’s important to explore both past and present data.

The questions we want to solve for are:

  1. Why are losing customers faster than we are gaining new ones, can we recover them?

  2. How are various channels performing now and is that different from previous years?

  3. What are people interested in on the site and in the marketing and where are we losing people?

  4. Are there easy leaks in the funnel that can be repaired today while we focus on the larger issues behind the scenes?

The Results

It’s not all about the money but this strategy…

  • Increased total sales by 25% yOy

  • Increased e-commerce sales by 35% yOy

Sales Growth

Growth & Lead Generation

  • Grew paid traffic by 4,617% yOy

  • Grew overall traffic by 17% (an increase of 10K+ sessions) yOy

  • Achieved a ROAS of 850%

  • Improved organic traffic by 6% with just 5 pieces of quality content  that achieved first and second page rankings in 30 days or less.

Customer Loyalty

Loyalty and retention are the lifeblood of beauty and wellness brands. This strategy…

  • Created several loyalty and winback campaigns that re-engaged over 100 key disengaged customers. 

  • Made changes to loyalty program design that resulted in 6% more rank ups to higher spend tiers.

Martech Stack

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.